Why the big press coverage of Apple iPads in the Greek debt swap?

The webinar took place on Tuesday, 26th June.
In case you missed it, you can watch a replay below:

To see what all the buzz was about, watch the webinar that took place on Tuesday, 26 June above. We’ll show you what the insiders saw (stripped of the confidential data).
iPad Press Montage
Also included, the story that hasn’t yet been reported: behind the iPad front end was a unique transaction process involving (I)CSDs and central banks.
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http://tech.fortune.cnn.com/2012/05/22/how-100-ipads-saved-greece-140-billion/ http://www.forbes.com/sites/timworstall/2012/05/23/100-ipads-in-the-worlds-largest-financial-deal-ever/ http://www.guardian.co.uk/technology/blog/2012/may/25/technology-links-newsbucket http://reviews.cnet.com/8301-31747_7-57439430-243/100-apple-ipads-save-greece-$140-billion/ http://www.cio.com/article/706911/Apple_s_iPad_Saves_Greece_From_140_Billion_Debt?taxonomyId=3234